So, Just What Is EDDM® Anyway?
EDDM®, otherwise known as Every Door Direct Mail®, is a program that is offered by the United States Postal Office. It allows you to market your business, to every door in the neighborhood, without having to put a specific address on each postcard or mailing piece that you are sending.
How is this done?
The postal carrier will simply drop each piece off at every address on his/her postal route. All you need to do is designate which zip code and carrier route that you want the piece delivered to.
What Are the Major Benefits of EDDM®?
- One of the major benefits is the fact that you do not have to secure a mailing list. Not only does acquiring a mailing list take time and effort, but it can also be expensive depending on what type of list you are trying to obtain.
- EDDM® also costs less than first-class mail. In fact, at a discount of 70% off the cost of regular postage, EDDM® is a viable solution for a business of any size.
- A third major benefit of EDDM® is that you will have the opportunity to totally saturate a neighborhood via zip codes and postal carrier routes.
What Businesses Will Benefit From EDDM®?
- All retail businesses
- Attorneys
- Auto dealers
- Business services
- Contractors and other home services companies
- Dry cleaners
- Local arts and community organizers
- Local hospitals and health clinics
- Medical professionals
- Political Campaigns
- Realtors
- Restaurants
What are the Steps Required For an EDDM® Mailing
In order to take advantage of the EDDM® program, you need to adhere to several rules and regulations.
Don’t worry … iKircoPrint will take care of all of them for you!
- First off, there is the paperwork to submit your campaign for the EDDM® program.
- Secondly, the pieces need to adhere to the appropriate size and weight restrictions of EDDM®.
- Thirdly, these pieces need to be bundled together properly.
- Next, each bundle needs to have the appropriate facing/bundle slips attached.
- These bundles and paperwork then need to be delivered to the appropriate post office facility.
Where does iKircoPrint fit in?
Most of our clients are busy running their business. They do not have the time or desire to learn about the EDDM ® program, let alone adhere to all the rules and regulations associated with it. They have pieces that they need to be mailed, and they trust us to take care of it for them.
We are one of the few companies out there that will do it ALL.
From “soup to nuts”, as they say. We will create your artwork, print the postcards/pieces, fill out the paperwork, do the bundling, and ensure that they are delivered to the appropriate post office facilities for delivery to the residences.
We would be happy to offer this service to you and your company as well.